Using Social Media for Business for Beginners.
Dates agreed: Thursdays: 9th + 16th February; Time: 10am – 1.30pm;
Trainer: Louise McDonnell, 2Market;
Cost: €30.
Use of participants own Laptop essential (tablet or smart phone not suitable).
Objective:
This half day workshop is aimed at those in businesses that are keen use Social Media as part of their Digital Marketing Strategy. Participants will gain the knowledge to plan a low cost approach to effective marketing.
Course Outline
- Introduction to Social Media Marketing
- Setting SMART goals for Social Media Marketing
- Customer Analysis & Profiling
- Primary market research using brainstorming exercises, customer surveys, focus groups and customer interviews
- Secondary market research using Facebook insights and Facebook Ads insights
- Content Creation for Social Media
- Publishing Posts that encourage engagement
- How to represent your brand on social media
- Video creation for YouTube & Facebook
