Part 1 - How to use Chat GPT to improve your digital marketing

Digital marketing is going through a huge period of change driven by AI tools.  One of the most popular of these tools is Chat GPT – the generative AI bot that can transform how you do your digital marketing.

In this course you will understand how to get the most out of Chat GPT by asking it the correct questions (prompts) in the correct way.  We will then work through examples to show you how to use it to develop lots of ideas for your social media posts, blogs, email campaigns, website content and how to generate high-quality initial drafts of content that you can then easily tailor with your own expertise.

You will also learn how to get even more out of Chat GPT by using apps in the Pro version and also how Chrome extensions can make Chat GPT even more useful.

Part 2 - How to use the latest AI tools for video, voice and image creation in your marketing

There has been an explosion in the number of AI tools that you can use for generating images, videos, voice and text that you can use in your digital marketing.

This course will demystify the whole area of AI tools that you can use for creative purposes. These major tools include DALL∙E, MidJourney, Canva, Runway, Descript, 11 labs, Synthesia plus others.

If you have attended the How to use Chat GPT for Digital Marketing Course this is a follow-on course so you will then fully understand all the major AI tools for Digital Marketing. However, if you have not already attended the Chat GPT course you will still be able to follow this course.

This course will be delivered by Evan Mangan of The Marketing Crowd.

This programme is not for digital marketing trainers/consultants or website designers.