We are offering a complimentary Marketing Mentoring Clinic for businesses in Co. Westmeath.

You will be requested to fill out an application form which will give the consultant some information on the type of marketing you use and some background to your business.  On completion you will be required to fill out a one page evaluation form.

Please note: Strictly for businesses trading more than 6 months

The Clinic will be facilitated by Lorraine Allen:

Lorraine Allen, a graduate of UCC and Smurfit Graduate School of Business, has 20+ years experience in innovation creation, launches, marketing strategy and advertising. She has developed brand strategies, marketing campaigns and brought new ideas to life for Nestle, Kelloggs, & Glanbia in Ireland, UK & European markets.
Lorraine founded Brand Innovation Ireland in 2018 and now works with many start-ups and SMEs, as well as larger organisations looking to grow their business. Her experience spans different industries, geographies & the full product life cycle.
She is an advocate of design thinking, a process that creates & nurtures new ideas with the target user to successfully launch new products & services. She has created innovation pipelines and implemented commercialisation processes to prioritise & fast track ideas to market, looking at all aspects including scaling and financials. Having worked on large consumer brands throughout her career she also specialises in creating brand identities, defining target markets, developing brand USPs, marketing strategy & communication plans for new and established brands.
Lorraine also sits on the Board of Bord Bia, and works as an expert with the European Commission's Innovation Council.

Topics that can be covered during the appointment:

• Innovation/Idea creation
• Concept development
• Consumer research - validating your idea
• Commercialising new ideas - getting them to market
• Business plans for new launches
• Target market definition
• Brand creation
• Launch planning
• Brand strategy
• Marketing strategy
• Executing marketing plans

Delivery

This 1 Hour & 15 mins session will be delivery via Zoom, online or telephone.  The business mentor will contact business owners prior to the meeting to organise the exact time of meeting.

Please Note

If businesses require mentoring in areas not covered in these clinics, please email requests to localenterprise@westmeathcoco.ie and we will organise a mentoring clinic to meet your business need.