OPTIMISING YOUR DIGITAL MARKETING PLATFORM - TOURISM/HOSPITALITY - THIS COURSE IS STRICTLY FOR WESTMEATH CLIENTS ONLY

A 15 mins introduction will be done by Una Doris, Tourism Officer of Westmeath County Council who will give you a quick run through on the benefits of sharing and tagging Failte Ireland, Discover Ireland and Visit Westmeath on your social media posts to encourage businesses to connect with all the marketing tools that are available to them.

Una's introduction will be followed up by Lyndsay from LC Digital who will take your through the remainder of the workshop

• Learn how to use social media to boost your tourism or hospitality business.
• Increase brand awareness, sales and engagement through a variety of simple, time-efficient techniques and strategies.
• Find out how, why, when and what to post, and learn about the free tools and resources that are available to you.

This workshop is suitable for beginner/intermediate levels.

 Workshop Content:

• Facebook and Instagram - the bare necessities!
• Setting up effective, engaging business accounts on Facebook & Instagram.
• Google my Business – boost your search ranking.
• Social Media Strategy - the why, when, what and HOW.
• Content Creation - What do I post?
• Your ideal customer and how to reach them.
• Crash course in social media advertising.
• Making it simple – Using Business Suite/Tweetdeck and other free tools to schedule your posts for less stress!
• Using Canva to create custom and branded graphics for your website/social media.
• Q&A Session.

Date & Time - October 14th, 10am to 12pm

Accessing Programme

This course will be delivered via Zoom. Details about how to log in will be emailed to you please check your Spam mailbox if you do not receive a link.  If you cannot attend any of our programmes please notify us so we can offer the place to someone else as places on our programmes are limited.