Churchtown baking business to be on SuperValu Shelves

Retail Breakthrough for Churchtown Start-Up

Fourteen food and drink producers from around the country, including Buttercream Dream from Churchtown, have made a retail breakthrough this month by securing a space on SuperValu shelves through the Food Academy programme.

Buttercream Dream, supported by the Local Enterprise Office Dún Laoghaire-Rathdown, began the Food Academy Start programme in 2017. This is a training and mentoring programme for early-stage food companies, run by the Local Enterprise Offices (LEOs) jointly with Bord Bia and SuperValu.

Buttercream Dream Lauren RedmondButtercream Dream can now be found in key SuperValu stores from this month as part of a trial, marking a major milestone for the start-up business which is a vegan baking business that makes innovative, indulgent treats to suit all dietary requirements, ages and lifestyle choices.

Run over a series of workshops, the Food Academy programme nurtures new start-ups in the food and drink sector, focusing on areas such as business development, food safety, responding to market trends, distribution and driving sales.

2018 marks the fifth year of the programme and over the last five years, graduates have sold €78 million worth of produce in SuperValu stores, supporting approximately 1,500 jobs in over 320 LEO-supported businesses.

The Food Academy programme is also expected to generate €50 million in sales annually for emerging Irish food producers within the next five years.

Congratulating Lauren Redmond and Buttercream Dream, Head of Enterprise Owen Laverty with Local Enterprise Office Dún Laoghaire-Rathdown said: "By supporting food and drink start-ups with specialist training and one-to-one mentoring in the Food Academy programme with Bord Bia and SuperValu, the Local Enterprise Offices are helping even more local companies make important business breakthroughs."

Karen Tyner, Small Business Manager with Bord Bia said: "Over the past five years, Bord Bia has been proud to work in collaboration with the Local Enterprise Offices and SuperValu to support hundreds of small food producers through Food Academy Start, providing them with a viable route to market and enabling them to achieve sustainable growth."

MaryKate Mageean, SuperValu's Food Academy Manager commented: "The Food Academy programme is a key pillar of our support for local producers and local businesses and we're delighted to now have over 320 small Irish food companies well on the road to success, with their products on shelf in SuperValu stores around Ireland."

Buttercream Dream will be joining more established Irish brands which have successfully completed the Food Academy Programme in recent years, such as The Happy PearAbsolute NutritionHIRO by Roisin.

The next Food Academy Start programme for Dublin companies begins on August 31st and local entrepreneurs can find out more here.