Food Academy Programme

To help develop Ireland’s artisan food industry, the Local Enterprise Offices, SuperValu and Bord Bia joined forces in 2013 to create ‘Food Academy Start’ – a tailored programme for new and early-stage food business owners.


The aim of Food Academy Start is to provide small food business with a solid foundation to progress to the shelves of retailers. All participants in Food Academy will be given the opportunity to pitch their product to a panel of SuperValu representatives including the local SuperValu owner. The panel mentor the businesses, share their expertise and advise to allow the participants to make any changes they deem necessary to improve their offer.


The Food Academy Start programme is delivered through workshop style training over 4 days and includes individual mentoring. It is supported by SuperValu in the context of retail expertise and providing a route to market. On successful completion of the programme, SuperValu will provide participants with the opportunity to trial their product in the local stores for a trial period of 12 weeks, providing an advantage for small businesses to gain feedback direct from the retailer providing an opportunity to further develop their product, marketing approach, packaging and distribution.


For more information or to register your interest in Food Academy Start, contact your Local Enterprise Office 

Food Academy Partners 

Bord Bia

Bord Bia Logo

A programme for those looking to develop and grow small-scale food and drink production businesses in Ireland.


Food Academy joint branding

Gain all the tools and knowledge necessary to launch and build a successful food business in Ireland

Local Enterprise Offices

Gain a good understanding of the different elements of the marketing mix and how the use of better packaging and branding will drive profitable sales.

Download Food Academy Brochure here