Dublin is leading the way in integrated city branding.

Dublin City Council is leading an exciting €1 Million EU funded project. As part of the Atlantic Area Programme, Interreg IVB, the AT Brand Project is made up of a strong partnership of Dublin, La Rochelle, Liverpool, Cardiff, Faro, San Sebastián and the Conference of Atlantic Arc Cities. The purpose of the project is to develop new, innovative and creative ways in integrated city branding, while also examining the possibility of a co-branding strategy for what is known as the North Atlantic Façade. By the end of the project it is hoped to have a suite of easily transferable actions which cities can use to develop their brand.  

In recent years city branding has become a ‘hot’ topic and one which is increasingly prevalent in the globalized world of today as cities are becoming increasingly in competition with each other for talent, investment and tourism. An integrated city brand looks to develop a strong city partnership of stakeholders and citizens to showcase a city’s big narratives. This rather new method in showcasing a city takes a more grass roots approach whereby stakeholders and citizens are involved in the development process from the start, allowing for a coherent and encompassing strategy in showcasing the city. Furthermore, by encouraging stakeholder engagement from the start, an integrated approach allows for people to take ownership and identify with their city, empowering them to be their own city’s brand ambassadors.

 If you wish for further details please feel free to contact Rob Hughes, robert.hughes@dublincity.ie.

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