Building Craft and Enterprise Design Programme 2017


Fabric-Shop

We are looking for 12 ambitious craft & design enterprises who want to inject new ideas and approaches to product development and digital marketing into their practice. The emerging trend for applications to Design Ireland,International Shows  and other DCCoI initiatives is that craft and design businesses need to focus on product development, branding and their websites. This is a unique and dynamic opportunity. Closing date Friday 19 August. 

Over the course of seven months you will undertake:

  • Research mission to London trade show & retail visits.
  • Enhance your design and product 
  •  Brand your product effectively.
  • Cost and promote your product in the marketplace
  • Seven days training
  • Bespoke 1-2-1 mentoring sessions
  • Enter for a stand in the Enterprise Zone of Showcase Ireland 2017

WORKSHOPS TO INCLUDE:

·         Introduction, Market Research & Competitor Analysis 

  • Is there a demand for what you make? Do you know your market? Who are your competitors? Are you up to speed with trends for 2016?

·         Costing and Pricing my design and production

  • How much is your customer willing to pay? How can you get a good margin? 

·         Product Development Part 1

  • How do you approach making? Do you think design, function, form? Are you up for a challenge?

·         Product Development Part 2  

  • A second supportive workshop will ensure that participants have been given direction for future opportunity. In Workshop 2 participants will be facilitated to make an individual action plan of key achievable tasks to be undertaken to improve the viability of their product or R & D of alternative products.

·           Website audit and  Optimization 

  • A critical analysis of individual websites and optimisation and commercialisation strategy.

·         Channels to Market, PR & Branding 

  • How do you plan on getting your product to market? Do you have an idea for a campaign? Can you get the media to take notice?

·         Retail Relations & Export Potential

  • Where are you going to sell? Online, direct retail, wholesale, internationally? Everywhere you can? What’s your strategy, have you considered design for export? How can you get into retail stores?

WHAT CAN I EXPECT TO GAIN FROM THIS PROGRAMME?

  • Awareness of future trends
  • A move towards new products/ ranges for launch 
  • Tools you can use for future product development
  • Strategies for getting your product to market.

The fee to participate is 250 euros and the programme is heavily subsidised.

Please note by participating in this programme you will also have the opportunity to take a subsidised stand in the *Enterprise Zone in the balcony of the Main Hall at Showcase Ireland (craft, gift and fashion trade fair in January 2017).

*Enterprise Zone is the branded area of the Local Enterprise Offices (formerly known as the County & City Enterprise Boards) and it includes promotion in an extra booklet and PR opportunities. 

APPLICATIONS ARE INVITED FROM DESIGNER-MAKERS WHO ARE:

  • Work full time in fashion/ ceramics/jewellery /accessories /furniture and have their brand/ label as their primary source of income
  • Interested in working with other designer-makers to grow their brand/label
  • Registered with the Design & Crafts Council of Ireland (DCCoI)

 

Apply by August 19th-Free to apply

€250 to enrol on course once offered a place

Interviews will take place after closing date to select participants.

Please complete the following application form and return to emer@dccoi.ie and dave.connolly@dublincity.ie BCED 2016.doc (size 271.9 KB)

Showcase 2017

Interviews will take place after closing date to select participants.

Please note by participating in this programme you will also have the opportunity to take a subsidised stand in the *Enterprise Zone in the balcony of the Main Hall at Showcase Ireland (craft, gift and fashion trade fair in January 2017).

*Enterprise Zone is the branded area of the Local Enterprise Offices (formerly known as the County & City Enterprise Boards) and it includes promotion in an extra booklet and PR opportunities. 

APPLICATIONS ARE INVITED FROM DESIGNER-MAKERS WHO ARE:Showcase-2012-2-15

  • At least 18 months in business
  • Work full time in fashion/ ceramics/jewellery /accessories /furniture and have their brand/ label as their primary source of income
  • Interested in working with other designer-makers to grow their brand/label
  • Registered with the Design & Crafts Council of Ireland (DCCoI)

 

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