Food Academy Programme

Food Academy Start Programme

The Local Enterprise Offices (LEOs), Bord Bia and SuperValu understand the importance of supporting artisan food producers within communities throughout Ireland. Across SuperValu’s network of 223 stores, a large range of locally produced Irish products are stocked.

Food Academy is a training programme aimed at supporting and nurturing start-up food businesses. The Local Enterprise Offices have joined forces with Bord Bia and SuperValu on this initiative to provide a consistent level of food marketing knowledge to new and early-stage food business owners.

At the final workshop, participants will get the opportunity to present their product to a panel from SuperValu and if successful, can participate in a trial based in local shops, which in the right circumstances, could progress over time to a national listing with SuperValu. (There is no guarantee of your product being listed as part of the programme, however over 80% of products proceed to trial)

Programme Objectives

  • Develop an in-depth knowledge of the tools which can be used to assess market background
  • Understand core technical issues facing your food or drink business
  • Learn how to grow sales for your product range through better branding and packaging design
  • Gain all of the tools and knowledge necessary to launch and build a successful food business in Ireland

Programme Content

The programme consists of four workshops covering 6 modules

Workshop One (Module One and Two)

Module One – The Market and Market Analysis

  • Overview of the Irish Market
  • Routes to Market
  • SWOT Analysis of your Business 

Module Two – The Consumer

  • Consumer Lifestyle Trends
  • Interpreting Trends & Data
  • Gap Analysis
  • Supervised Visit to a local Supervalu store 

Workshop Two (Module Five)

Module Five - Pricing

  • Introduction to Finance
  • Margin Calculation
  • Promotional Pricing
  • Raising Funds
  • Business Plans for Food Companies 

Workshop Three: Delivered by Bord Bia (Module Three)

Module Three – The Proposition

  • Market Mapping
  • Positioning
  • Unique Selling Points (USP’s)
  • USP Development

This workshop is run together with other counties at a national venue 

Workshop Three (Module Six and Module Four)

Module Six - Marketing

  • Marketing Plan
  • Preparing for the Retailer Pitch
  • Guest Speaker – Established Food Company

Module Four – The Product

  • Product Launch Checklist
  • Packaging & Sourcing
  • Food Labelling & The Law
  • Food Production & HACCP 

Workshop Four Supervalu Presentations and Moving On

This is the presentation to Supervalu which the participants will have worked towards during the programme.

  • Final preparations for the participants presentations
  • Introduction of the Supervalu panel
  • Presentation from Supervalu to the participants
  • Individual presentations from the participants to the Supervalu panel
  • Feedback from the panel to each participant 

Moving on

This additional module prepares participants for the next steps in their journey and focusses on marketing, sales and raising brand awareness.

Each participant will receive two mentor sessions as part of the programme which will focus on individual producer needs with customised advice provided.

** Workshop content may vary slightly from that contained above.

Download Food Academy Brochure

Programme Dates

The programme will consist of four full training days, one day for each module.

Programme Format

Mentoring is a significant aspect of the programme with one mentoring visit taking place after each module, in conjunction with the content delivered during the previous training day.

Who can Participate?

The Food Academy is aimed at those in the early stages of developing their Dublin-based food or drink business. Selection criteria will apply.

It a prerequisite that participants on Food Academy have completed the Food Starter of Kick Start Your Food Business programmes.

Location

Finnstown Castle Hotel, Lucan

How Much Does it Cost?

The Food Academy costs €200 and is inclusive of all course materials, training and mentoring provided. Please only make a payment when it has been confirmed that you have secured a place on the programme.

To register

To register

Please note that you must first be accepted on this programme before making a booking payment. To register complete the Application form below and return for the attention of Martin Daly, Senior Enterprise Development Officer. 

Download Food Academy Application Form and email to info@leo.fingal.ie

For further information or to register contact:

info@leo.fingal.ie or call 01 4149000

Places are limited so please ensure you book early!

 

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