QQI Cert in Social Media and Digital Marketing - Monday 29th Jan 2018

Venue:
Local Enterprise Office. 1st Floor County Hall, Swords. Co.Dublin
 
Date:
29/01/2018
 
Note:
29th Jan 2018
 
Time:
9.30am - 4.30pm
 
Category:
Social Media
 

This practical certificate course gives an overview of the core digital channels and how they fit together in order to deliver successful digital and social media marketing campaigns for B2B and B2C markets. 6 week duration, every Monday 9.30 am - 4.30 pm. (The Company providing the course will issue the Cert)

€200
 
 

QQI Certificate in Social Media and Digital Marketing Aims & Learning Outcomes

The Digital landscape is changing rapidly. New channels, strategies and benchmarks appear on a daily basis. This practical hands on certificate course will give you a complete overview of all of the core channels and how they fit together in order to plan and deliver successful digital and social media marketing campaigns, applicable for both B2B and B2C businesses

Over the 6 week duration of the course you will learn the following:

  1. How to target and engage with your prospects & customers across the digital channels
  2. Search strategies, testing options & landing page best practices to generate leads
  3. How to use social media to reach & engage with the right audiences anywhere on the web
  4. Multi-channel content marketing & how you can measure your ROI
  5. How to execute and improve the ROI of any online campaign
  6. How to stay current and competitive on the latest digital & social media trends
  7. How to use your web analytics to measure what matters,  identify changes that you can make to improve business results quickly
  8. Which metrics to focus on based on your objectives, audience and offering
  9. How to plan a digital marketing campaign from inception to completion
  10. You will gain practical, real-world digital marketing training that will grow your business and accelerate your career

Is the QQI Certificate in Social Media and Digital Marketing for me?

Whether you are looking to grow your business, develop business opportunities or build and advance your career, this course is relevant for most professionals in business today.  You will learn how to develop and execute a customised online and web marketing strategy. The course is delivered by experienced online marketing practitioners and course content has been carefully chosen to support any new product or service-led business. Class sizes are limited to 12 people to maximize learning outcomes for participants.  

This course is best suited to those who already have a knowledge of social media and digital marketing. If you are looking for something more basic try our Social Media and Digital Marketing workshop or our Facebook for Novices workshop.

What do I need to bring?

Course materials will be provided. Though you are encouraged to bring along your own laptop in order to participate in the practical exercises in this workshop. 

Morning break, lunch and refreshments will also be provided.

Duration of Training

The Certificate in Social Media and Digital Marketing will take place every Monday from 09:30 until 16:30 for 6 weeks. This particular course takes place on the following dates:

 

Week No

Date

Week No

Date

1

Mon 29th Jan 2018

5

Mon 26th Feb 2018

2

Mon 05th Feb 2018

6

Mon 05th March 2018

3

Mon 12th Feb 2018

 

4

Mon 19th Feb 2018

 

Course Content

Download the syllabus here Certificate in Social Media and Digital Marketing Course Content

Learning Approach

The focus of the training delivery concentrates on a balance of:

  • Structured Training

  • Formal Training

  • Interactive Learning

  • Teamwork and Team-building (Group dynamics and networking)

  • Practical Exercises

  • Individual Approach

  • The use of hand-outs and audio-visual materials

  • Trainer Presentation

  • Active Participation

  • Role Play

  • Project Work and Continuous Assessment

    (The Company providing the course will issue the Certificate)

    Lunch

    Lunch will be provided by LEO Fingal.

 

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