What’s Covered:

• Email marketing strategy for small business

• Writing subject lines and messages that convert

• Building and segmenting your contact list

• Using platforms like Mailchimp or Brevo

• Using AI to generate content, subject lines and A/B test copy

• Understanding open rates, click-throughs and how to improve

Learning Outcomes:

• Plan, create and send effective email campaigns

• Use tools to manage your list and schedule content

• Write better emails using AI for structure and tone

• Understand key metrics and what they mean

• Improve engagement and save time with automation and AI tools