A model business for selling on line

There is no disputing that the future for many industries is to move to on line sales. The benefits of an expanded market, lower costs and improved technology reducing barriers to entry make on line sales an extremely attractive proposition.

Many agencies such as Enterprise Ireland and the Local Enterprise Offices consciously support digital marketing campaigns directed toward on line selling. It results in business growth, export growth and increased employment.

This is why the start of 2015 is a perfect time for Emma-Jane Power, co-founder of PicStash to give her ‘Top Ten Tips for selling on line’ on Thursday January 29th. Following on from the success of these lunches with speakers such as Des Whelan of WLR fm, Louise Grubb of Q1 Scientific, Ronan Mulligan of Mulligan’s Pharmacies and John Noonan of Flahavans, Emma’s tips are sure to be eagerly received by Waterford businesses keen to develop their on line sales.

These ‘Top Ten lunches’ are a series of networking events on the theme of ‘my Top Ten Business Tips’ delivered by successful local business people and occurring once per month. Each lunch will outline a speakers’ views on a specific topic and take place in the Bistro in the Tower Hotel from 12.30pm to 2pm.

There is a considerable pool of business talent and experience in Waterford and the Local Enterprise Offices hopes to harness this expertise to inspire Waterford’s new and existing business communities.

As a former model for international brands such as Nike, Riverrock Water, Escada and Paco Robanne, Emma decided to set up her first business in her late 20's. The idea was to change how brands interact with both traditional and digital media. Making PR more affordable and relevant to brands and media in the Digital Age is a key aim of the company. “Our goal is to be the first go-to resource for any brand to get huge media exposure,” says the Waterford local.

From humble beginnings in her attic, the PicStash now employs over 13 people in Ireland and has a presence in over 7 countries worldwide. It has a list of over 40 international clients including Harvey Nichols, Littlewoods, Sony, Philips and Harvey Norman. Many indigenous companies are also represented, including Meadows & Byrne, Butlers Chocolates and Dubarry.

The cost of these events is just €8.50, this is for the cost of the lunch alone. Booking is essential. For more information or to register your interest please contact your Local Enterprise Office in Waterford on 051-849905 or email info@leo.waterfordcouncil.ie.

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