Google Adverts- Beginners 

It’s not always possible to appear in the top organic search results on Google, so a well-structured Google Ads campaign can be an effective way to reach new customers. This beginners course introduces participants to the fundamentals of Google Adverts and will guide them through creating a simple, results-focused campaign. Suitable for business owners who are new to Google Ads and want to learn how to use online advertising to increase visibility and generate leads.

Objectives:

At the end of the workshop(s) each participant will:

• Understand how Google Ads works, including campaign types, targeting and bidding basics.
• Be aware of the key features inside the Google Ads dashboard and how to navigate them effectively.
• Be able to set up and run a basic Google Search Campaign designed for strong Return on Investment.

Course Content

• Setting up a Google Ads account and walking through the platform dashboard.
• Choosing the right campaign type and structuring Ad Groups.
• Carrying out keyword research using Google Keyword Planner and understanding match types.
• Quality Score – what it is and how it impacts ad position and cost. 
• Writing effective Google Ads, using headlines, branding, call-to-actions and ad extensions.
• Creating simple landing page guidelines to improve conversions.
• Introduction to Google Analytics (GA4) and Tag Manager for tracking and reporting.
• Conversions – how to set up basic conversion tracking and review campaign results.

Note: Attendees should have access to a second device (phone. laptop, iPad, etc) so you can access the Google platform and still be able to view the ZOOM presentation. 

When booking, please note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office
• By booking this course you agree to share your booking details with the trainer.
• The Zoom link for the course will be emailed to you in advance of the training.

Delivery Method

This workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

Click here in order to find out how to use Zoom

Training Partner

Ronan Cleary founded his company Eagle Dreams Digital Media in 2006 and he has a degree in Commercial Software Development and a diploma in teaching practices. Ronan has years of experience in developing bespoke training programme for national bodies; corporate companies and micro-enterprises.

Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.