Introduction to Email Marketing 14/05/18

Venue:
Wexford County Council, Carricklawn, Wexford
 
Date:
14/05/2018
 
Time:
9:30 - 17:30
 
Category:
Social Media
 

An Introduction to Email Marketing course aimed at owner/managers, marketing staff.

This event is no longer available
 

Objectives:
To provide participants with an understanding of effective email marketing as the strongest form of channel for digital marketing when done correctly.  This will be taught by using MailChimp.

Contents:
1.     Email marketing as a promotional tool
2.     Understanding its impact on consumer perception
3.     Research findings on email marketing
4.     The importance of subject lines
5.     Common mistakes and pitfalls
6.     Segment for more effective marketing
7.     How to avoid spam filters
8.     Set up a newsletter using MailChimp
9.     Design an effective newsletter
10.   Design for maximum impact
11.   Create killer content
12.   Use A/B split testing in email marketing
13.   Use an online image software package to create unique newsletters
14.   Measuring performance

Lunch will be provided

Trainer:
Jennie Frizelle
ADKC Web Design

 

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