49616002/LEOITT003 Intermediate: Effective Use of Social Media For Your Business 21/09/2022

Venue:
Online
 
Date:
21/09/2022
 
Note:
Wednesday
 
Time:
9.30-16.30
 
Category:
I.T. Training
 

This course offers the participants the skills, tools and knowledge to take their social media activity and success rate to a higher level.

€30
 
 

Content

  • Developing a social media strategy and measuring KPIs.
  • Analysing their Facebook, Instagram and Twitter accounts using free and low costs tools.
  • Introduction to more advanced features on each channel.
  • Understanding the newsfeed algorithm on each channel and how it impacts content reach.
  • How to create content that achieves high reach and engagement.
  • Examples of similar businesses who are using Facebook, Instagram and Twitter to successfully develop awareness and leads/sales.
  • Using hashtags more effectively and planning what hashtags to use to enhance their message and achieve higher reach for their content.
  • Developing integrated social media campaigns across all channels for a high ROI.
  • Building effective landing pages – the key components of landing pages that deliver a high return.
  • Using competitions tactically and as part of a more advanced strategy for their business.
  • The guidelines around running competitions on each channel.
  • Designing more advanced content like slideshows and videos using Canva.

Practical elements

  • Channel audit and setting KPIs
  • Hands-on using Canva to design video and slideshows
  • Hashtag research and planning

Prerequisite

All participants will require access to their social media channels and Canva on their PC/Laptop AND smartphone/tablet.

Location:Online
Date:

Wednesday 21st September 2022

Time:9.30am - 16.30pm
Cost:€30
Trainer:Sandra Hennessy – Be Dynamic
Participants:Max. 2 per company 

PLEASE NOTE: 

BOOKING PERIOD WILL CLOSE 24 HOURS BEFORE TRAINING COMMENCES. COURSES ARE LIMITED TO CO. WICKLOW BASED COMPANIES ONLY.

We respectfully ask you to only book the course you wish to attend out of courtesy to your fellow business owners.