Day 1: Building the Foundation

Morning Session: 9:00 AM - 12:00 PM

Session 1:Introduction to Entrepreneurship
- Discussing the entrepreneurial mindset and traits.
- Sharing your personal experiences that could contribute to being a successful entrepreneur.
Session 2: Business Ideas & Opportunity Assessment
- Identifying business opportunities and niches.
- Practical exercises for brainstorming business ideas.

Lunch Break: 12:00 PM - 1:00 PM

Afternoon Session: 1:00 PM - 4:00 PM

Session 3:Business Planning Essentials
- Covering key elements of a business plan.
- Group work on creating a simplified business plan - Lean Model Canvas
Session 4:Legal and Financial Considerations
- Discussing legal structures (Sole trader, Partnership, Limited Company etc.).
- Budgeting and financial projections - Introduction to financial considerations and structure. - Running the Numbers - Demand & Margin
Sum up of the day.

Day 2: Launching and Growing Your Business

Morning Session: 9:00 AM - 12:00 PM

Session 5: Marketing and Branding
- Strategies for effective marketing.
- How to build a strong brand.
- Session 6: Tech and Social Media for Small Businesses
- Leveraging technology for marketing and operations.
- Hands-on social media tips and tricks.

Lunch Break: 12:00 PM - 1:00 PM

Afternoon Session: 1:00 PM - 4:00 PM

Session 7:Website Design and Online Presence
- Building a user-friendly website.
- The importance of SEO.
Session 8: Sales and Customer Relations
- Sales strategies and techniques.
- Building and maintaining customer relationships.

Course Conclusion: 4:00 PM - 4:30 PM

Session 9: Next Steps and Resources
- Filling out your Lean Model Canvas
- Providing information about local business resources - LEO representative or EA can deliver overview
- Q&A session to address specific queries.

Location:	Local Enterprise Office Wicklow, Clermont House, Rathnew, Co Wicklow,  A67 X566
Date:	Saturday 25th May and Saturday 8th June 2024
Time:	09:00-16:00 and 09:00-16:30
Cost:	€30
Trainer:	The Entrepreneurs Academy