This is an In-Person Event and please bring your Laptop so that you cant start to work on your Plan. This Workshop is a Partnership between Google, The Local Enterprise Office Dublin City and Dublin Regional Skills Forum.

Overview 

Using Google Gemini, participants will work through the full process of creating a digital marketing plan for a real business—from initial ideas right through to a structured strategy.

The session is highly practical, demonstrating how AI can simplify marketing, generate ideas quickly, and support real business growth. Participants will leave with a clear understanding of how to use AI tools effectively and how to apply them in their own business.

Programme Objectives: 

By the end of this  programme, participants will be able to:

• Understand how AI can support digital marketing and social media planning
• Develop a full digital marketing strategy using AI tools
• Use effective prompting techniques to get better results from AI
• Understand the importance of context when working with AI
• Apply a structured approach to building a marketing plan
• Translate AI outputs into practical actions for their own business

Course Content

1. Introduction to AI in Digital Marketing
2. Building a Strategy from Scratch
3. Prompting for Better Results
4. Developing a Full Digital Marketing Plan
5. A Live Case Study happening – with a Real Business in the room

Booking Terms & Conditions apply.