Overview 

This workshop is designed to support business owners and managers who:

• May be new to Instagram or using it inconsistently
• Feel unsure what to post or how often
• Want to understand how Instagram can support real business goals, not just likes

The session focuses on helping participants set up Instagram correctly, understand how the platform works in 2026, and develop relevant, manageable content that fits their business and available time.

By the end of this workshop, participants will be able to:

• Set up or optimise an Instagram Business account correctly
• Understand how to administer an account with multiple users
• Know how Instagram is used by customers in 2026 and what content performs best
• Use Instagram strategically as a marketing and relationship-building tool
• Identify who they are trying to reach and what content is relevant to them
• Develop ideas for simple, authentic content they can sustain
• Understand how Instagram supports:

o Visibility

o Trust

o Website traffic

o Enquiries and sales

• Leave with a clear, realistic content direction for their business

Topics Covered (Updated for 2026)

• Why Instagram still matters for small business (and when it might not be the right platform)
• Understanding how customers actually use Instagram today
• Creating a strong business profile that reflects your brand
• Content types explained:

o Posts

o Stories

o Reels

o Live

• How and when to use Instagram Live effectively (without fear)
• What “good” content looks like for small

businesses (not influencers)

• Case studies:

o Reviewing and analysing real SME

Instagram pages

o Identifying effective vs ineffective content

• Content planning basics:

o What to post

o How often

o How to stay consistent without pressure

• Introduction to AI tools and features that can help with:

o Captions

o Content ideas

o Planning and batching