Overview 

With practical examples, verified case studies, and a clear ROI-driven approach, we’ll help SMEs understand where their time and budget is best spent - and how to get results without spreading themselves too thin.

Who is this for?               

• Time-poor business owners and marketers who need to prioritise platform effort
• Those unsure if Facebook/Instagram are still worth it
• Anyone currently spending money on Meta platforms without clear results

Key Learning Modules  Participants will leave with the ability to:

• Understand the real-world ROI of Facebook and Instagram for SMEs
• Identify where their customers actually are (and stop wasting energy elsewhere)
• Assess if paid ads make sense for them—and how to do it smartly
• Use content creation time wisely: what to post and why it works
• Interpret Meta Business Suite insights to tweak and improve performance

Key outcomes/goals for participants

                Show Me the Sales: What the Data Says

• Overview of SME case studies and verified results
• Where are conversions happening—and why?

What ROI Actually Looks Like

• Estimating Return on Time and Return on Ad Spend (ROAS)
• Simple metrics to track what matters

Smart Platform Focus

• How to identify where your audience is
• Choosing one or two platforms to go deep (instead of thinly spreading across five)

Using Meta Business Suite

• The tools that help businesses save time and stay consistent
• Managing content, messages, and ads in one place

Content with Purpose

• Creating content that supports real business goals
• Posts, Stories, Reels: what works and why

Paid Ads that Don’t Waste Money

• Boosting vs Ads Manager
• Budgeting and targeting for real outcomes, not vanity metrics

Please Note: Zoom link will be sent to participants the day before.

Please Note: €20 Administration Fee is Non Refundable

 Booking terms & conditions.