TikTok for Business

This training introduces businesses to TikTok as a marketing and communication platform. Participants will learn how TikTok works, how to create engaging content, understand trends, grow an audience, and use business tools and advertising features to increase brand awareness and drive results. The focus is on practical strategies for creating authentic content that connects with customers.

Course Content

• Introduction to TikTok for Business and understanding the platform
• Creating engaging TikTok content that connects with your audience
• Developing your business story through short-form video
• Understanding TikTok analytics and measuring performance
• Encouraging user-generated content and creator collaborations
• Content planning and maintaining a consistent posting strategy
• Growing and protecting your business presence on TikTok

Learning Outcomes

Participants will:

• Have a clear understanding of how TikTok can increase the online visibility of their business
• Know how to create and effectively manage TikTok content for business purposes
• Know how to monitor and evaluate the performance of their TikTok content
• Know how to encourage customers and creators to become advocates for their business
• Have clear guidelines for maintaining a consistent and professional presence on TikTok and protecting their brand reputation online.

Please Note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office
• By booking this course you agree to share your booking details with the trainer.
• The Zoom link for this online programme will be emailed in advance.
• Participants are required to have access to a laptop for this interactive workshop. 

Delivery Method

This workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

Click here in order to find out how to use Zoom

Training Partner:

Ken McHugh is Creative Director of Lefthand Productions and has 20 years experience in the entertainment industry working with the likes of Jon Bon Jovi, Woody Allen, Bressie, RTE and TV3, as well as advertising campaigns for Birds eye, Yoplait and Mitsubishi. Lefthand Productions specialise in creating content for brands and training them how to create their own.

Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.