BiaBelle Beaut
Bia Belle Beauty is the definition of a family business established by Blaithnaid Murphy along with her 
sister Aoibhinn and her mother Susan. They set up in 2017 starting with fake lashes and have continued to add to their range since. Utilising online and social media has been key for the business, with Blaithnaid and Aoibhinn amassing over 150,000 followers online between them.
After their retail presence in Dundrum Town Centre was shut down after House of Fraser shut their doors, the focus increased to their online offering along with their products, now offering fake tan and nails as part of their range. As the company had to pivot like many in 2020 they are now focused on the future with the export market and creating a more sustainable business top of mind for Blathnaid, Aoibhinn and Susan
