OBJECTIVES

By the end of this programme, participants will:

• Understand how Reels & Stories fit into their content strategy
• Be able to create impactful short-form videos for Reels and Stories
• Understand the importance of brand personality and how to integrate personality into their content
• Be able to create a Reels and Stories content plan for their business
• Gain insights into effective storytelling for business engagement

CONTENT

Participants and trainer introductions (5mins) Instagram Stories (70mins)

• Overview of Instagram Stories user demographics
• Benefits of using Instagram Stories for businesses
• Understanding how businesses are leveraging Instagram Stories effectively
• Key Features and Tools of Instagram Stories and hands-on experience creating stories
• Navigating the Instagram Stories interface
• Exploring features: stickers, polls, questions, countdowns, and more
• Hands-on experience with popular tools/features
• Planning & creating Instagram Stories Content

 •   Instagram Stories Analytics

• Measuring the success of Stories
• Key metrics to track and analyse
• Adjusting your strategy based on insights
• Real-world examples of businesses effectively using Instagram Stories

Instagram Reels

• Overview of Instagram Reels
• Key features and tools and hands-on experience using some of them.
• Planning and creating a Reel from scratch using the Instagram App and the Instagram Edits app.
• Planning video content and video best practices.
• Instagram Reels SEO – how to increase the reach of your Reels.
• Hashtags – the role they play and how to use them effectively
• Content planning using the 4 key pillars.
• What content will and won’t work in Reels
• Examples of similar businesses using Reels effectively to reach, engage and acquire new customers.
• How to make Instagram content accessible to/for all users.

Final Q&A (15mins)

PRACTICAL EXERCISES

• Creating stores and using interactive stickers
• Creating and editing Reels
• Creating a Stories and Reels content plan

OUTCOME:

Participants will leave with a deep understanding of how to use Instagram Stories & Reels effectively for their business.

RESOURCES

• PDF of the presentation
• Content planning template

A 15 minute break will be included at the midway point of the course.