This hands-on 10-session management development programme equips SMEs with the digital marketing and AI skills needed to plan, implement and optimise a modern online presence. The programme blends strategic learning with highly practical tools, helping business owners increase visibility, streamline content creation, improve customer engagement and run more effective digital campaigns.

Course Content

• Digital marketing strategy & customer journey
• Website content, SEO, analytics & optimisation
• Social media strategy (Facebook, Instagram, TikTok, LinkedIn)
• Content creation for web, video, visual design & storytelling
• AI tools for content, research, planning & optimisation
• Online advertising (Google Ads & Social Media Ads)
• Building a digital marketing playbook and AI-enabled action plan

Learning Outcomes

By the end of the programme, participants will:

• 1. Develop a full digital marketing strategy tailored to their business.
• 2. Improve website visibility using SEO, content and AI optimisation tools.
• 3. Plan and create content efficiently using AI-supported workflows.
• 4. Use social media platforms strategically for growth, engagement and lead generation.
• 5. Understand the fundamentals of online advertising and campaign optimisation.
• 6. Use analytics tools to make data-driven decisions.
• 7. Build a 6-month Digital Marketing & AI Action Plan (their own “playbook”).

10-Session Breakdown:

• Session 1 — Intro to Digital Marketing & AI (onsite in Portlaoise) Frameworks, customer personas, digital landscape, AI opportunities.
• Session 2 — Your Website & Website Content(online) Website audit, essential content, landing pages, user experience.
• Session 3 — Google, SEO & Web Analytics (online) Search optimisation, keyword research, Google Search Console, analytics.
• Session 4 — Facebook & Instagram (online) Organic strategy, Reels, content planning, insights, optimisation.
• Session 5 — TikTok & WhatsApp (online) Short-form video creation, messaging strategies, community building.
• Session 6 — LinkedIn for Professional Networking (online) Profile optimisation, thought leadership, social selling, outreach.
• Session 7 — How to Use AI for Your Business (online) ChatGPT, content automation, research tools, AI workflows.
• Session 8 — Canva for Video & Visual Marketing (online) Graphic design, brand templates, video creation, visual storytelling.
• Session 9 — Google & Social Media Advertising (online) Targeting, setup, budgeting, performance tracking.
• Session 10 — Your Digital Marketing & AI Playbook (onsite in Portlaoise) Building a 6-month strategy, KPIs, dashboards, implementation roadmap

 ^{** Please note that this is a blended programme:}

^{· Sessions 1 and 10 are onsite at County Hall in Portlaoise.}

^{· Sessions 2 – 9 are online.}