Digital Marketing Strategy

This practical course looks at digital marketing strategies for smaller businesses where budgets are lower and returns on monies invested must be tangible.

This workshop will cover

• An overview of Search Engine Optimisation
• Display Advertising – PPC / CPM
• Email  Marketing
• Social Media Marketing
• Analytics

At the end of the course, participants will understand how all these tools work together. Participants will be able to create a Google Adwords account, A Google My Business Profile,  and how to develop their Digital Marketing Strategy.

This course is delivered by Verling Consultancy

.