Ireland’s Speciality Food Sector – A Marketing Guide on the use of food marketing terms

The Taste Council and Bord Bia have compiled a useful Marketing Guide to assist small food producers in identifying their unique selling point and harnessing the opportunity presented by the industry insistence on the legitimate use of speciality food marketing terms.

The Guide outlines simple criteria for testing your unique selling point and illustrates the wide range of marketing channels available to a small food business. It can assist you in a very practical way to identify and communicate your point of difference.
The Guide is also available to download on

We hope that you find this Marketing Guide helpful in marketing your food business into the future.