Marketing is one of the most important things a business can do.  Not only does it build brand awareness but it can increase sales, grow businesses and engage customers. This programme is designed for micros and SMEs business owners who are looking at growing their business through a tailored and effective Marketing plan.

 
Outline Syllabus

The programme will cover:

• Why “Marketing” is so important to your Business
• How to segment a Marketplace
• How to profile and Segment Customers
• Effective Marketing Communication
• Customised Marketing Plan for your business to be implemented on completion of programme

Topic 1: Introduction to Marketing

• The effect of Marketing on a business
• How to integrate Marketing into your Business and make it Central

Topic 2: Market Research and Market Segmentation.

• How to segment a Marketplace.
• Market Subsets – Demographics, Geographical, Behavioural and Psychographic Segmentation.
• Customer Profiling

Topic 3: Branding

• Brand Strategy
• Defining your brand
• Communication

Topic 4: Marketing Strategy & Planning

• Creating Customer Channels
• Multi-channel Marketing
• Targeted Messaging

Topic 5: Promotion including Social Media

• The Role of Social Media
• Offline Promotional Methods
• Creating a Marketing Plan

This Marketing programme encompasses 2 evening workshops and 2-3 onsite visits.  Evening workshops will run from 6.30pm to 9.30pm.
 

Training Methodology

Learning tools used will include:

• Powerpoint presentation 
• Participants will be given a hand-out of the slides and encouraged to take notes during the programme. 
• Facilitated group discussion and specific questions from participants
• One on One Mentoring support

Assessment Method

Each participant will complete a post-course evaluation form.