Digital Marketing Strategy

This workshop will look at: - the principles of Search Engine Optimisation, Display Advertising, Pay Per Clicks Campaigns, Email Marketing, Online Video, Social Media marketing and Google Analytics.

Course Content

The first part of the course will focus on the key Digital Marketing channels and the importance of search engine optimisation, including:

• SEO Planning, keyword research 7 analysis
• Google My Business and local search, getting found in local search
• Google Adwords account and Pay Per Clicks Campaign
• Email marketing

The second part of the workshop participants will learn how to maximise social media marketing and the importance of content marketing including:

• Facebook Marketing
• Twitter and online Video/Youtube
• Linkedin for Business
• Instagram

Course Outputs

At the end of this course participants will have:

• Created a Google My Business Profile
• Created a Google Ads Account
• Created a Mailchimp Account
• Identified the Principles of their digital content development
• Developed a Digital Marketing Strategy using a prescribed template