With more than half of the world’s population (4.55 billion) actively using social media and over 3.79 million people in Ireland (76.4% of the population) on social media it is no surprise that more and more companies see it as a necessary digital marketing channel to reach and engage their customers.

These workshops will be engaging and interactive with participants encouraged to get involved and carry out practical activities.

Course Content

• Overview of Facebook
• Account Set Up
• Growing Your Audience
• Networking
• Target Audience
• Best Type of Content
• Free & Paid Tools
• Ad Campaigns
• Case Studies
• Content Calendar
• Understanding Social Metrics

We will use real-business examples of local SMEs that are currently running effective online ad campaigns. We find this helps to contextualise the learning for small business owners and managers.

We deliver our workshop training in an interactive way which encourages questions and peer-to-peer learning as well as mentor-to-peer knowledge transfer.

Trainer

Brilliant Red