Course Objective:

Christmas is approaching and now is the time to start pulling together a marketing plan to sell your products or services. Short marketing videos are currently the most effective way to grab attention for your products or services online. When you combine a strong hook, sparkling writing, and visual storytelling, you get content that’s more likely to inspire action. This course is aimed at any business that would like to learn how to develop and create their own cost effective marketing videos using just your smartphone, tablet or computer, on a shoe string budget.

Course Content:

• Extensive step by step reference notes and ‘how to’ demonstrations included 
• What hardware and software apps to use and how to use them
• How to create a compelling story around your products with visual storytelling tips
• Guide templates to get you started

Practical Work:

• Each participant creates a video edit during the 2 part workshop
• Where to find copyright cleared Christmas music 
• Uploading and promoting your video on various social media platforms and website
• Where to purchase optional cost effective hardware and attachments

Dates:

Friday 19th and 26th November

Format:

Zoom with further details to follow closer to the time.

Requirements:

You can use your computer to participate, or a smartphone or tablet, these devices have a built in webcam. Where possible a PC/ Laptop is recommended.

Trainer:

Ken McHugh - www.lefthand.ie