Course Overview

The aim of this course is for the learner to gain knowledge in how to Increase Traffic to their website by using Search Engine Optimisation (SEO) Techniques, eMarketing Techniques and Social Media Techniques.  The learner will gain knowledge in how to add keywords to their website in line with SEO industry practices, learn how to effectively run a content strategy and how to effectively use social media techniques to increase their website traffic. Participants will gain practical insights into optimising their websites, improving search engine rankings, and attracting targeted traffic to boost their online presence.

The course will also cover areas of eMarketing, Content Marketing and Social Media techniques to provide increased traffic to their website. Content Marketing is often overlooked by small business owners, if utilised correctly it can be one of the most effective ways to improve a websites visibility online. With increased visibility, website traffic will improve along with an uptake in customer acquisitions. This course is designed to give participants the knowledge, skills and confidence needed to enhance their online visibility by giving practical examples that each participant can implement on their own websites.

Course Aims

The course aims to give learners the confidence and knowledge of how to improve their website traffic by:

• understanding SEO techniques 
• Understanding content creation strategy
• Understanding how to run an eMarketing strategy
• Understanding the Google Analytics 4 data

Key Performance Indicators

KPI’s for this course would include but not limited to: 

• Understanding the importance of SEO and how to improve a website visibility online
• Knowing how to implement a content strategy
• How to leverage the power of social media to drive users to the website
• Understanding Google Website Analytics 4
• Local SEO Techniques
• Understanding the power of blogging