LinkedIn is the largest professional social network but can often be overlooked by businesses as a marketing tool that they can utilise to help them meet their objectives. This workshop will provide small business owners with an overview of the platform and an in-depth walkthrough of the LinkedIn features that can be used to promote your business including:

• LinkedIn Personal Profile Optimisation
• LinkedIn Business Page creation, recommendations and best-practice examples
• LinkedIn Analytics Overview
• Walkthrough LinkedIn Groups and how they can help you identify and engage target customers on the platform
• Sales Navigator for prospecting and lead generation
• LinkedIn Ads overview and how to create a campaign