A 2-month programme aimed at those looking to develop and grow small-scale food & drink production businesses. The programme objective is to provide participants with the knowledge required to establish successful food production businesses, working to a standardised format as established by Bord Bia, Local Enterprise Offices and Musgrave Retail.

Topics to be covered:

• Marketing background and understanding the consumer
• Finance and pricing
• Food production and legislation
• Managing human resources
• Food safety and labelling
• Packaging and new product development
• Sales and promoting with confidence
• Buyer meetings
• Branding and pack design
• Public relations

Duration: 4 day workshop and on-site visits