"Marketing - back to basics bootcamp"

Geraldine Johnston, Boyne Communications

About:

We have become a digitally driven economy, connecting with our audience across a multitude of platforms.  While they can form an important part of any marketing strategy, they are only effective when built on a strong foundation of marketing facts about your business and the products/services you are bringing to the market.

As the owner of a micro/small business, you will be largely responsible the effectiveness of the way you are communication with your target customers and existing customers.  In taking on this role, you need to be able to answer the following key questions:

• Does digital marketing give you a 100% market reach?  Is it enough?
• What are your USPs? 
• What are your points of difference?
• Who or where is your target market?
• Product, Price, Place, Promotion - all addressed?
• What is your marketing message?

The next MWIB event will focus on doing a marketing 360 on your business offerings - making sure you are listening and connecting with your market.

About the Speaker:

Geraldine Johnston, Boyne Communications

Boyne Communication specialises in providing marketing support to start-ups, fledglings and SMEs, offering a personal, practical, and results driven service.  In addition to marketing, Geraldine Johnston also offers clients practical and focused business mentoring and training. Geraldine is an accredited mentor with the Dkit, The Mill in Drogheda and Local Enterprise Office.

Geraldine is concerned with creating solutions that are based on improving what you already do, identifying points of difference, adding value, creating competitive advantage, focusing individuals and teams on business goals and providing the business with a controllable and solid approach to growth.