Aimed at providing owner/managers with the practical knowledge, skills and tools on how to create and develop marketing and sales skills applicable to their business.

Topics to be covered:

• Introduction to marketing & market research
• Marketing segmentation & customer profiling
• Creating a marketing strategy & action plan
• Identifying sales leads
• Developing & monitoring sales process
• Closing sales

Duration: 4 evening workshops (weekly) and 1 on-site visit