A Google Business Profile, formerly known as Google My Business, can help a business appear in Google Search and Google Maps when potential customers are looking for local products or services.

This practical workshop will show participants how to set up, verify and improve their profile. It will also cover reviews, photographs, business information and regular profile updates that can strengthen local visibility and customer trust.

Learning Outcomes

By the end of the workshop, participants will be able to:

• Set up or claim a Google Business Profile.
• Complete and optimise the main profile information.
• Improve their visibility in local search and Google Maps.
• Add photographs, services, products and updates.
• Manage and respond to customer reviews.
• Maintain their profile and monitor performance.

Topics Covered

• Google Business Profile and local search.
• Setting up, claiming and verifying a listing.
• Selecting the correct business categories.
• Adding contact details, opening hours and service areas.
• Writing an effective business description.
• Adding services, products, photographs and videos.
• Publishing updates and offers.
• Generating and responding to reviews.
• Managing incorrect information and duplicate listings.
• Understanding profile insights.
• Local SEO fundamentals.
• Creating an ongoing optimisation checklist.

Please Note:

By booking this course you agree to share your booking details with the trainer.

Trainer descriptor:

This course is delivered by Content Plan who have a highly experienced team with a shared focus on helping organisations succeed through clear, practical digital and AI support. They’re experienced trainers combine digital expertise with real-world understanding, making it easier to turn plans into action.

*If you have not received a link by the afternoon on the date the course is due to start, please check your email spam and/or junk folder for the course provider’s correspondence.