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T2617 Google Analytics for Business

Venue:
Online
 
Date:
22/04/2026
 
Note:
Wednesday 22nd April
 
Time:
10:00am - 1:00pm
 
Category:
Workshop
 

Google Analytics is a powerful (and free) tool that helps you understand what’s really happening on your website. This session is designed for small business owners and managers who want to learn how to read key reports, track important actions (like sales or form submissions), and make smarter marketing decisions using real data.

Free
Booked Out
 
 

What’s Covered:

  • What Google Analytics is and how it works
  • Understanding key metrics: users, bounce rate, time on site, traffic sources
  •  Tracking website goals like purchases, enquiries or downloads
  •  Using UTM links to track marketing and ad campaigns
  • Exploring basic reports: where visitors come from and what they do
  • Using AI-powered insights (e.g. predictive metrics, GA4 insights summaries)

Learning Outcomes:

  • Understand how visitors interact with your website
  • Track key actions that matter to your business (conversions, goals, etc.)
  • Identify what’s working across your marketing channels
  •  Use reports and dashboards to inform decision-making Begin using GA4 and AI insights to support business growth
 

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