AI for Social Media Marketing

Overview: Artificial intelligence offers powerful tools for enhancing social media marketing. This workshop covers AI-based content suggestions, audience targeting, and performance analysis to improve social media strategy.

Topics Covered:

• AI tools for content planning and scheduling
• Analysing social media data with AI insights
• AI for audience segmentation and targeting
• Using chatbots for automated customer interactions
• Creating personalised content and ads with AI

Learning Outcomes:

• Utilise AI tools to streamline social media planning and posting.
• Analyse social media data for actionable insights.
• Segment audiences and personalise social media outreach with AI.
• Use AI chatbots to improve customer service on social platforms.