TikTok for Business

Date/Time: Tuesday 20th October, 10.00 am – 1.00 pm

Overview

TikTok has become one of the fastest-growing social media platforms, offering businesses an opportunity to reach new audiences through engaging short-form video.

This practical workshop will show participants how to create content that works on TikTok, understand the platform's algorithm and develop a realistic strategy for growing their business presence.

Learning Outcomes

By the end of the workshop, participants will be able to:

• Understand how TikTok works for business
• Develop a TikTok content strategy
• Create engaging short-form videos
• Optimise content for reach and engagement
• Measure performance using TikTok Analytics
• Build confidence creating regular video content

Topics Covered

• Understanding the TikTok algorithm
• Creating content that performs
• Video planning and storytelling
• Filming with a smartphone
• Editing within TikTok and Canva
• Trends, sounds and hashtags
• Building consistency
• TikTok Analytics
• Best practice for businesses
• Common mistakes to avoid