Social Media Advertising for Business

Workshop for Sole Traders and Micro Businesses

‘Social Media Advertising for Business’ is designed to be a practical workshop, aimed specifically at small business owners/sole traders. The course will best suit those businesses that already have a social media accounts and have an online presence.

Cenit College will deliver this workshop and it is designed to allow participants to learn about Online Advertising and how to get the most out of it to drive their business / service.

Outline Syllabus

The Social Media Advertising for Business will cover:

• Generate interest using user’s own shared information 
• Reaching specific audiences by look at their self-reported interest, activities, skill sand pages
• What is behavioural and how to exploit its advantages
• What is connection marketing and how to take advantage of it
• What is lookalike targeting and how to exploit its features

Anticipated Practical Outcomes As a participant on this workshop you will have the knowledge and tools to create more specific customer advertising from their targeted demographics.

Training Methodology

Learning tools used will include:

• Powerpoint presentation 
• Participants will be given a hand-out of the slides and encouraged to take notes during the programme. 
• Facilitated group discussion and specific questions from participants
• Providing opportunity for practice

Assessment Method

Each participant will complete a post-course evaluation form

Duration: 6 hour training workshop

Time: 9.30am – 4.30pm (one hour lunch break, refreshments and lunch provided)

Date: 26th September

Venue: IT Suite, MTEK building, Monaghan

Cost: €30

Book and pay online at: www.localenterprise.ie/monaghan or contact Monaghan LEO at info@leo.monaghancoco.ie or 047-71818