Video Marketing for Business - Workshop for Sole Traders and Micro Businesses

Cenit College will deliver this workshop and it is designed to allow participants to learn about Video Marketing and how to get the most out of it to drive their business / service.

‘Video Marketing for Business’ is designed to be a practical workshop which will ensure that participants can create and upload a video to the Internet taking into account the legal aspects and also the technical know-how to boost sales and revenue for their business. Aimed specifically at small business owners/sole traders. The course will best suit those businesses that already have a social media accounts and have an online presence. 

Outline Syllabus

Video Marketing for Business will cover:

• Video as an effective marketing tool
• Using Video to increase traffic for sales and enquiries
• Embedding Videos
• Setting up a YouTube account
• Uploading Video to the Internet

Anticipated Practical Outcomes As a participant on this workshop you will learn how to produce professional marketing videos for their product/service at a low cost and then upload to Social Media, YouTube or other WWW platforms.

Training Methodology

Learning tools used will include:

• Powerpoint presentation 
• Participants will be given a hand-out of the slides and encouraged to take notes during the programme. 
• Facilitated group discussion and specific questions from participants
• Providing opportunity for practice

Assessment Method

Each participant will complete a post-course evaluation form

Book and pay online at: www.localenterprise.ie/monaghan or contact Monaghan LEO at info@leo.monaghancoco.ie or 047-71818

Duration: 6 hour training workshop

Time: 9.30am – 4.30pm (one hour lunch break, refreshments and lunch provided)

Date: Monday 3rd October

Venue: IT Suite, MTEK building, Monaghan

Cost: €30

On completion of the training programme trainees will be able to:

Video as an effective marketing tool

Participants will learn how to use a video to market their product/service and the benefits of this communication medium to business. Participants will be shown the different recording equipment available in the marketplace for businesses on low budgets. Common mistakes when making a video will also be demonstrated. Participants will also learn about the legal aspects of making a video e.g. copyrighting of background music etc.

Using Video to increase traffic for sales and enquiries

Participants will learn to:
Use a portion of their marketing budget to promote a product/service through platforms such as Suggested Posts on Facebook, YouTube, Google AdWords and other features to reach a large an audience as possible.

Embedding Videos

Participants will learn to:
Place videos on their website/Facebook and YouTube accounts using the required coding and technical knowledge.

Setting up a YouTube account

Participants will learn to:
How to set up a YouTube account and link this to their Facebook and Website profiles.

Uploading Video to the Internet

Participants will learn to:
How to upload their video to the Internet, taking into account the many technical aspects that that participants need to know e.g. Frames Per Second, Video Quality, Subtitles etc.