Who should attend?

Newly established food producers with a product offering targeted at the retail market and established food producers wishing to develop their retail business.

Why participate?

The programme consists of four workshops covering 6 modules

Module 1: Market Background & Understanding Consumers

•  Understanding Consumers
•  Market Background
•  Research and Data
•  Marketing Strategy & Segmentation
•  Description: Module One will see participants develop an in-depth knowledge of the tools which can be used to assess the market background (target consumers, routes to market) and how to develop an effective marketing strategy for their products.

Module 2: Technical Issues

•  Introduction to Finance
•  Pricing
•  New Product Development
•  Food Safety and Food Labelling
•  Packaging
•  Managing Human Resources

Participants will come to understand the core technical issues facing food and drink business. The module will focus on how to run a business correctly and legally to maintain effective management and growth.

Module 3 & 4: Growing sales

•  Branding and Pack Design
•  Routes to Market
•  Buyer Meetings
•  Marketing Plans
•  Promoting with Confidence
•  Public Relations

These modules will look at further elements of the marketing mix. Participants will gain a good understanding of the different elements of the marketing mix and how the use of better packaging and branding will drive profitable sales.

Venue:  Virginia, Co. Cavan, which is reasonably central for all in the region.

 
Date: Tue 8th May


Note: Application forms must be completed before your place is secured. Click here for application form