Background

Online video marketing has become more sophisticated and is seen by businesses as fundamental to any of their marketing strategies. Video auto-play ads are already dominating Facebook and Twitter newsfeeds. The amount of video in New Feeds globally on Facebook has increased by 3.6 times each year while users are now spending an average of 35 minutes a day viewing content on YouTube.

This course will explain how small businesses are using video successfully, along with the type if videos that can be created with a short turnaround and a low budget, and which would best suit their business objectives.

Participants will learn how to plan and develop a concept for their promotional/marketing video, including storyboarding and scripting techniques. They will learn how to shoot and edit high quality video for upload to the web and other social media platforms, not with an expensive video camera but with their mobile phones or tablets. Using key software and hardware that will turn their phone/tablet into a high quality video camera with sound recording capabilities, participants will be trained in the various types of shooting styles and techniques that can be applied to marketing or promotional videos in order to achieve a professional feel. They will learn what small investments can be made to turn their mobile phones or tablets into a full filming kit, including lenses, microphones, tripod attachments and apps.

Course Outline

Day 1: Participants will be equipped with the conceptual, visual and scripting skills they need to conceive and and plan their video, along with the practical skills needed to record high quality audio and video using their mobile phones and the additional hardware and software required for same. After this first session, armed with a blueprint for their video and the skills to shoot their video & audio content, they will record this content in time for the second day of training.

Day 2: During the first half of Day 2, participants will be given the necessary editing tools and techniques to turn the collection of raw content into a final finished video, including voice-over, music, effects and titles. The afternoon session of Day 2 allows participants to work with the trainer and tutors to polish off their video and complete the training course with a final finished piece ready for upload.

Details:

Date: 29th January & 5th February 2019

Cost: €100

Location: M:tek 1 Building, Armagh Road, Monaghan, Co Monaghan

If you have any queries in relation to this course, please contact our office on 047 71818 or via email at info@leo.monaghancoco.ie