This programme is a practical export readiness programme designed specifically for small and medium-sized craft businesses that want to develop opportunities in the UK market. Based on the programme framework and export readiness objectives developed for Monaghan craft enterprises, participants will gain the skills, confidence and contacts needed to take their first steps towards international growth.

The programme combines expert-led workshops, one-to-one mentoring, peer networking and a market visit to Manchester’s renowned Great Northern Contemporary Craft Fair.

Participants will learn from experienced export specialists, engage with industry stakeholders and develop practical plans to help grow their business in new markets.

Programme content

Over seven in-person interactive sessions, participants will explore:

• Business Planning & Export Strategy – developing a clear vision, growth plan and export roadmap.
• Sales & Market Development – understanding customer needs, value propositions, sales pipelines and international selling.
• Marketing for Craft Businesses – branding, communications, pitching and presenting your business to new audiences.
• Pricing & Financial Planning – pricing for profit, margins, cashflow and preparing for UK markets.
• Export Logistics & Distribution – understanding shipping, customs, distribution channels and market entry considerations.
• Manchester Market Preparation – setting objectives, preparing marketing materials and maximising networking opportunities.
• Post-Visit Review & Action Planning – turning learning into action with clear growth objectives and next steps.

Educational & Networking Visit

A key element of the programme is a visit to the Great Northern Contemporary Craft Fair in Manchester, providing participants with an opportunity to immerse themselves in the UK craft sector, meet exhibitors, connect with industry organisations and build valuable commercial relationships.

Pre-arranged meetings and networking opportunities will help businesses gain first-hand market insights and explore future routes to market.

Learning Outcomes

By the end of the programme, participants will:

• Understand their readiness to enter the UK market.
• Develop a clear export action plan.
• Strengthen their sales, networking and pitching skills.
• Improve pricing and financial decision-making.
• Understand export logistics and distribution options.
• Create a targeted marketing and communications plan.
• Build valuable industry connections and support networks.
• Gain the confidence and knowledge to pursue new market opportunities.

Market Explorer Grant

Eligible businesses may also be able to access a Market Explorer Grant, administered by Local Enterprise Office Monaghan, to support participation in the Manchester visit. Subject to grant approval and eligibility criteria, funding may be available towards travel, accommodation and subsistence costs, helping businesses reduce the cost of exploring new market opportunities.

Please Note:

By booking this course you agree to share your booking details with the trainer.

Trainer descriptor:

This programme is being delivered by Joe O’Reilly. Joe is an experienced consultant and mentor in business development and international export. Joe will bring to the programme a wealth of practical knowledge to help participants gain the confidence, contacts and tool to take their first steps into international growth.