A business website should make it easy for potential customers to understand what the business offers, trust the organisation and take the next step.

This practical workshop will help participants assess the performance of their own website. Using a structured website audit, participants will examine content, usability, mobile performance, search visibility, calls to action and customer experience.

Each participant will leave with a prioritised list of improvements rather than a general set of recommendations.

Learning Outcomes

By the end of the workshop, participants will be able to:

• Evaluate the effectiveness of their website.
• Identify usability and customer-experience issues.
• Review website content and calls to action.
• recognise basic SEO and mobile-performance problems.
• Assess trust, credibility and conversion elements.
• Create a practical website improvement plan.

Topics Covered

• Defining the purpose of the website.
• Reviewing the homepage and key landing pages.
• Navigation and ease of use.
• Mobile usability.
• Website messaging and clarity.
• Calls to action and enquiry pathways.
• Trust signals, testimonials and credentials.
• Basic SEO and search visibility.
• Website speed and technical performance.
• Contact forms and conversion opportunities.
• Accessibility considerations.
• Creating a prioritised action plan.

Please Note:

By booking this course you agree to share your booking details with the trainer.

Trainer descriptor:

This course is delivered by Content Plan who have a highly experienced team with a shared focus on helping organisations succeed through clear, practical digital and AI support. They’re experienced trainers combine digital expertise with real-world understanding, making it easier to turn plans into action.

*If you have not received a link by the afternoon on the date the course is due to start, please check your email spam and/or junk folder for the course provider’s correspondence.