Course overview:

This masterclass is designed to equip SME owners with the knowledge, tools, and confidence to build a powerful brand presence on Instagram. With a strong focus on practical application, participants will explore how content pillars, organic growth strategies, and targeted paid activities can enhance local visibility, streamline customer enquiries, and support measurable sales growth.

A key feature of the programme is the live, hands-on optimisation element, where participants audit and update their own business profiles in real time. The masterclass combines strategic insight with actionable, native platform tactics to ensure participants leave with clear, immediate outcomes for their business.

Course Content:

• First Impressions & Content Foundations: Profile optimisation, local SEO, and creating 3-4 sustainable content pillars.
• Creation Best Practices & The Algorithm: Cracking modern reach metrics (Saves and Shares), maximising Reels, and original content creation.
• Organic Growth & Local Engagement: Leveraging small account advantages, proactive local networking, and an introduction to DM automation.
• Paid Activities & Analytics for SMEs: Smart, small-budget boosting vs. targeted Meta Ads Manager, and tracking meaningful metrics.

By the end of this programme, participants will be able to:

• Understand the shifting role of the Instagram algorithm and how it impacts SME visibility.
• Optimise their business profile and bio using local SEO to convert profile visitors into customers.
• Develop a structured content calendar using tailored content pillars to streamline production.
• Apply organic growth and local engagement strategies to reach new audiences without a budget.
• Identify opportunities to use smart DM automation to handle customer enquiries efficiently.
• Utilise small-budget paid tactics and the Professional Dashboard to track marketing success.

Please note:

By booking this course you agree to share your booking details with the trainer.

This course is delivered by Content Plan, on of Irelands leading digital marketing training providers. The team have significant experience in delivering bespoke digital & digital marketing solutions for businesses, public and educational sector clients.