Instagram Advanced - Comprehensive 

Instagram is currently the most popular social media platform for business marketing. It’s free advertising essentially, resulting in an increase in customer engagement and expanded reach. Being active with Instagram for business also builds brand trust and loyalty among followers. Instagram has changed a lot during the past year, visual storytelling and eye catching video content is what customers are engaging with the most, using Reels and Stories.

Most businesses are now starting to have a presence on Instagram but are you using this social media platform effectively, or do you know how?

This workshop is perfect for anyone already using the platform who would really like to up their game and learn some more advanced strategies to get the best from it for their business.

Workshop curriculum includes:

• How to use Instagram Stories, Live and Reels.
• How Insights and analytics can improve your Instagram strategy.
• Help you understand the Instagram algorithm and tips on increasing engagement.
• Hashtag strategy including how to use hashtags effectively
• How to improve the quality of the content your filming using a smartphone
• A look at some useful tools that can help improve your Instagram strategy.
• How to setup a shop on Instagram to sell your products
• Tips on refining your Instagram identity and style
• Demos how to create eye catching photo, video and Giff content
• How to schedule content
• Step by step demos how to create engaging Stories and Reels.

Trainer: Ken McHugh - www.lefthand.ie