Introduction to Google Ads

This course is intended to allow participants understand the different types of Ads, the structure of an Ad and the metrics used in Google Ads.  This course is suitable for SMEs or those who have or want to create and use Google Ads for their business. 

Content:

A practical workshop on setting up and using Google Ads for a SME.

• An overview of Google Ads
• Different type of Google Ads – Search, Merchant 
• Setting up a Google Ads account 
• Creating an Ad
• Using the keyword tool planner
• Google Merchant Account
• Ad metrics
• Linking Google Tools 
• Review

By the end of this course participants should have a good understanding of the different social media platforms available for use by their business. They should also understand the structure of content posting & the purpose & impact of engagement.