Course overview:

Most professionals have a LinkedIn profile, but very few are using it effectively.

This practical workshop is designed to help business owners and professionals use LinkedIn as a tool for building visibility, developing relationships, and creating real business opportunities.

Rather than focusing on theory, this session provides clear, actionable guidance based on real-world experience working with businesses across Ireland. Participants will gain a better understanding of how LinkedIn works today and how to use it in a way that is both effective and sustainable.

Topics Covered:

• Understanding how LinkedIn works as a professional networking platform.
• Creating a strong, well-positioned LinkedIn profile.
• Using LinkedIn search to identify relevant connections and opportunities.
• Building relationships through consistent and effective content.
• Approaches to posting and engaging on LinkedIn.

Who should attend:

• Business owners who want to increase visibility and generate enquiries.
• Professionals who want to build their personal brand.
• Anyone looking to use LinkedIn more effectively for networking and business development.

Learning Outcomes:

By the end of this workshop, participants will:

• Understand how LinkedIn can be used for professional networking and business growth.
• Be able to create and improve a well-structured LinkedIn profile.
• Know how to identify and connect with relevant people on the platform.
• Have a clear approach to creating and sharing content.
• Understand how relationships and opportunities develop on LinkedIn over time.

Please Note:

By booking this course you agree to share your booking details with the trainer.

Trainer descriptor:

This course is delivered by Content Plan. The team has significant experience in delivering bespoke digital & digital marketing solutions for businesses, public and educational sector clients.

Each member of our team has years of experience working in digital and every client benefits from having a dedicated and experienced account and project manager.