Through four interactive sessions, participants will learn how to plan, create, design, and analyse effective content that supports Tourism / Hospitality business growth — with a strong focus on peer learning and real world application. By the end of this programme, participants will:

• Gain confidence in their own marketing ability, supported by clear guidance and practical exercises.
• Build knowledge and skills across core areas of digital marketing and content creation.
• Learn from each other, sharing challenges, ideas, and experiences in a supportive group setting.
• Apply all learning directly to their own tourism business, ensuring each session results in useful, actionable outputs.

Course Schedule 

This four‑part programme will run between February 2026 and March 2026. Each session is 2 hours and delivered live with hands‑on activities.

Session 1: Social Media Strategy & Content Planning

Outcome: Develop a clear social media focus, choose the right platforms, and create a practical monthly content plan aligned with your business goals.

Session 2: Writing for Social Media & Content Ideas

Outcome: Write engaging, on‑brand posts and build a library of creative, relevant content ideas tailored to your audience.

Session 3: Designing Content Using Canva

Outcome: Create professional, eye‑catching graphics and branded templates that ensure your marketing looks polished and consistent.

Session 4: Measuring Performance & Using Insights

Outcome: Understand what’s working, interpret analytics, and refine your content strategy using real data to increase reach and engagement.

Programme Features

•  Group Mentoring & Practical exercises in every session
• Templates and tools to use in your business
• Peer discussion and group learning
• Activities completed using your own tourism business as the case study

About the Facilitator – Teresa O’Loughlin

Teresa O’Loughlin is an experienced tourism development specialist, trainer, and marketing consultant with over 18 years running think6 marketing solutions, a successful marketing consultancy based in rural Fermanagh.

Her background includes:

• Early career experience in hospitality followed by extensive roles in marketing across micro‑businesses, SMEs, family‑owned companies, corporates, and local government
• A strong reputation in tourism development throughout rural Ireland
• Longstanding client relationships with businesses such as: Belleek Pottery, Belle Isle Estate, Drumhoney Holiday Park, Finn Lough, Marble Arch Caves, Border Uplands Project, the Cuilcagh Boardwalk, Manor House Country Hotel, Shamrock Cottage Self‑Catering, Dulrush Lodge, Linnet’s Inn, Erne Water Taxi, Clones Lace Museum, and Leitrim Tourism

Teresa brings a practical, encouraging, and real‑world approach, grounded in supporting small businesses to thrive.