Venue: The Abbey Hotel, Roscommon 

 Date: Friday 11th September 2026

You are invited to a collaborative Business Supports Event in partnership with The Roscommon Herald and the Roscommon Chamber of Commerce, from 10am to 1pm on the 11th September 2026.

In today’s crowded and competitive marketplace, information alone is no longer enough to win customers. This workshop explores how modern businesses must shift from simply promoting products to building influence.

Attendees will learn how to communicate more persuasively, position themselves as trusted authorities, and use smarter sales strategies to reduce price pressure and increase conversion. Practical, relevant, and commercially focused, this session will equip business owners with the tools to stand out, build stronger relationships, and drive sustainable growth.

Meet Riad Zouheir

Riad Zouheir has over 20 years of experience in marketing and media, and is widely recognised for helping local businesses accelerate growth through strategic offline and digital campaigns.

He works closely with leading media groups, including The Irish Times Group, supporting revenue development, commercial strategy, and advertiser education initiatives.

A data-driven marketer with deep commercial expertise, Riad specialises in multi-channel acquisition strategies across PPC, display, paid social, SEO, press, TV, and radio. He designs and delivers Business Club programmes and sales training frameworks that strengthen client relationships, increase market share, and drive sustainable revenue growth for media partners.

Over the course of his career, Riad has delivered more than 300 conferences and high impact growth workshops internationally, equipping business owners and sales teams with practical strategies to communicate more effectively and convert marketing investment into long-term profitability.

Born in Paris and based in London for over 25 years, Riad combines international perspective with hands-on commercial experience, bringing clarity, structure, and measurable results to every market he works in.

Tea, Coffee and Refreshments will be provided.

GDPR NOTICE: Photo and video content will be taken at this event for social media, reporting and promotion of future events. Please advise a member of the LEO team prior to the event, if you wish to be not recognisable in that content.